Rasa Investments Group

Founded in the Year 2012, EduAce Services is a leading edtech startup working in the ‘Knowledge Services’ domain, they are helping school students across Tier 1, 2 and 3 towns of the country by working with them on their ‘Life Skills’ and ‘General Awareness’ needs through an enjoyable and fun based ‘Quizzing’ format.

EduAce operates primarily in the states of Uttar Pradesh, Uttarakhand, Madhya Pradesh and Delhi(NCR) slowly growing pan-India, reaching 10 states in 2017, targeting 3,000 schools in 20 states in 2018.

website facebook  facebook

Founder CEO – Gaurava Yadav – linked

It has made it’s mark in its almost 6 years of history, with its IP brand-School Quiz League-Pratibha Ki Khoj, fast emerging as India’s Fastest growing State-Centric Quiz Program for School students.

EduAce believes that quizzing is the most fun way of learning anything new, by avoiding a rhetoric monologue classroom lecture.

How does EduAce achieve this-they have a focused program titled Q-LAB : India’s first Quizzing & GK program for School students. Which is a fusion of assessment/mentoring and online learning.

Once the school signs-up with them, they go through a screening process of students who will eventually be part of the program. Once the baseline assessment is done they initiate their training sessions which are on-campus sessions, and parallel to this the Online subscription is initiated on which the students hone their skills.

EduAce’s cumulative reach as of mid-2018 is in around 3000 schools and over 5,00,000 engaged students, who have played their Quiz programs.

EduAce till mid-2018 is a bootstrapped start-up.

The IP Brands :

School Quiz League(SQL)-Pratibha Ki Khoj, India’s Biggest School Quiz program

In it’s 6th edition now SQL is India’s Biggest Quiz Program at Tier 2 & Tier 3 city level, with over 1.5 lac kids taking its ‘Classroom level Quiz’ in its 5th edition. The quiz is based on the ‘Have Fun as You Learn’ format, where SQL – Pratibha Ki Khoj, gives kids platform across smaller or lesser known towns to showcase their talent to the world. Further helping kids at build their ‘General Knowledge’ towards competitive exam preparation.

School Quiz League in its 5th Edition in 2017 had 1,55,000+ Students in 43 Cities and was held in 15 Centers.


website facebook 

The Family Quiz Show : Times Family Quiz (Launching October, 2018)

FQS the newest IP from EduAce stable will make its inaugural appearance in 2018. The newest Quiz on the blocks will bringing families together through an engagement lead format where families will have fun and learn together.


The family is profoundly important to the developmental, emotional and cognitive growth of a child. A child will learn about relationships, manners, self-esteem, worth and loyalty, all by watching and participating in family. Quizzing acts as one of the easiest family bonding activities which helps build closeness among family members, without requiring much time or preparation. STaRT Times Family Quiz Show intended to hone the overall intellectual skills, strengthen family bond thereby, kindling the quest for knowledge among the students and families covering prominent cities of India in totality.

India’s first GK & Quizzing Program for Schools

Q-LAB program for schools is a unique FUSION of GK & QUIZZING for school students.

An extensive program aims at developing the ‘Smartness Quotient’ among students by focusing on their General Awareness and Quizzing skills. The program at present is hosted among leading schools North-Central India to name few.

Founder CEO – Gaurava Yadav – linked

L Kannan

Gaurava is from Jhansi, did a BBA in Marketing from Indore and a MBA from Amity University, Noida. He has worked in corporate sales teams and he discovered his passion for building digital platforms with Tulip Telecom while handling, media relations, representing his company at various industry chambers like CII, ASSOCHAM, NASSCOM, FICCI, NIXI, ISPAI and IMA. While with them he lead and a property called Grey Gambit in 2009 whose target audience were CIOs, CTOs, Head-IT, DGM-IT and other Technology Leaders and built up an elite membership of 1000+ members.

Soon after he founded his own start-up, EduAce Services with a dream of building India’s biggest School Quiz company, with concentration on talent from Tier 2 and Tier 3 towns in North India.

Year 2015 : 16 Cities, States covered Uttar Pradesh, Madhya Pradesh and Uttrakhand.

Year 2016 : 21 Tier 2 Cities reached, 6 states covered and 1,00,000+ students

Year 2017 : 43 Tier 2 Cities reached, 10 States covered and 1,50,000+ students

He realized the need of a strong engaged Principals Network while working with the 2000+ schools in Tier 2 and Tier 3 towns, and founded the Indian Principals’ Network (IPN) in 2016, now among the largest think-tanks for school-education Principals’ and Leaders, holding events across North and Central India with a current membership reach to 23 Indian States, 103 Cities and 1800+ Principals and Leaders.



 Happily Unmarried   Ustraa FB Page Ustraa

And why did Gaurava use Quizzing as his start-up idea :

Given I was an avid quizzer and had some demonstrated work through projects done while I was professional working for a telecom major. And, only aspect where I was super good was quizzing. I knew Quizzing will be centrifugal to my venture…how and when was to be taken care of…and when finally I bagged an international award in 2012 at Asian Communications Award, Singapore for my work around community engagement through QUIZZING. I knew this is it and more importantly I got that intrinsic confident that its now or never….and that made me take a plunge.

Gaurava on Sunny Narang as Mentor :

For me calling someone my mentor is truly a very high benchmark stuff. Given I have lived my life on my own terms where I have learned many things from others and self taught most of the stuff….by taking up the path less traveled. However, when I first met Sunny Paaji in the early 2014, his friendly and unadulterated advise instantly made me connect with him.

Though we couldn’t complete the transaction for which I had originally approached Sunny paaji for at that point in time….but I instantly knew I was walking out richer by having a mentor in him willing to advise me which was straight from the heart.

So if I technically see anyone advising me or mentoring me, it will be completely fair to say that Sunny Paaji has been my first mentor whom I fall back to practical and doable piece of advise till date and hope to continue that way which to me is a rarity these days.

And, lastly this is something I told him during our last meeting. That i would love to live the kind of chilled out life and demeanor he wears

EduAce EduAce EduAce EduAce

11th March, 2019



24 December, 2017

Pratibha Ki Khoj : Cambridge School Wins 5th Edition Of School Quiz League Grand Finale | CNN-News18

Students from Krishna Public School (Raipur Zone), Little Angels High School (Gwalior Zone), Shelling House School (Kanpur Zone), Oak Grove School (Mussorie Zone), Cambridge School (Noida Zone) and Little Angels School, Pilbhit (Lucknow Zone) took part in the country’s biggest school knowledge initiative.

Times Of India

December 13, 2016

Sunbeam Lahartara’s Team of Anant Burman & Swamy Saxena emerged winners in the All India School Quiz League Grand Finale 2016 in Noida. They were amongst the top six city finalist who fought for the top position on stage. The quiz Master was ace Sports Commentator and compere Charu Sharma wearing his old quizing charm. School Quiz League – Pratibha Ki Khoj is India’s biggest school knowledge initiative.


Your Story

5th May, 2016.

The small-town hero

Looking at the waning popularity of Derek O’Brien’s Bournvita Quiz Competition (BQC), Gaurava thought it to be the perfect time to go to market. In the first year of starting up, EduAce held the competition in 16 Tier II cities of India, under its product name School Quiz League (SQL) – Pratibha ki khoj.

Today, three editions down, the competition is held in 25 Tier II cities across 2500 schools, including Ittawa, Faizabad, Rudrapur, Haldwani, Jhansi, Allahabad and Varanasi.


On why quizzing is important for a student, Gaurava says,

CBSE and ICSE schools have General Knowledge (GK) as an essential subject only till Class VIII. But it is most required after Class XII, when students go on to write competitive examinations for colleges.

This led EduAce to set the foundation for its holistic learning solutions for students between Class VI to XII.

General Knowledge and Quizzing Aptitude Test (G-QAT) is an offering for school students, who are segregated them on the level of difficulty, from junior (Class VI to IX) to senior sections (Class X to XII). It comprises of an aptitude assessment test, while providing individual learning modules to students.

Daily Pioneer

28th November, 2015

Ace commentator and quiz master Charu Sharma hosted the State final of school quiz league ‘Pratibha Ki Khoj, which was organised at IMS Unison university in Dehradun

A leading education service company Edu Ace Services organised the quiz. In the senior category team of Ravinder Singh and Vaibhav Benjwal from Army public school, Birpur were declared winners while in the junior category Harsh and Piyush Jha of Oak Grove School Mussoorie won the first prize. The Founder and CEO of School Quiz league, Gaurava Yadav, welcomed the Chancellor of IMS Unison University Dr MP Jain, other dignitaries and students present at the event.

From Sunny Narang Facebook Posts :

22nd May, 2014

Met Gaurava Yadav, 32, the Founder-CEO of School Quiz League a couple of days ago. A passionate Quiz-master who grew up in Jhansi and always wanted to build a huge system of quizzes in small towns of the Hindi-belt, which were regular mostly in the metros in his school days.

He set up a social network for CIO’s in his last start-up in Delhi, and then went to set up base in Lucknow to go to tier-2 towns in UP and MP and hold quiz competitions, connecting to almost 750 schools, English Medium as of now across 16 cities last year. Gaurava’s dream is to include 5 more States this year. This means an addition of at least 25 more cities and 2000 more schools. SQL is working towards building India’s 1st Knowledge Network for schools. The event is only open to School students studying in 8th, 9th, 10th, 11th and 12th Standard.

Imagine when he goes Hindi, there will be tens of thousands of schools ! The scale of India is mind-numbing !

By Knowledge Network, Gaurava wants to create a community of schools in the heartland who have many issues with creating interesting engagements for their students, give them exposure to visiting successful and creative professionals, getting teachers to know what are the best-practices, of student career counselling. Mostly services and events that happen in few elite schools in the metros.

I tell you that there is no dearth of dreamers and doers in Tier-2 towns of India today. They can see what are the needs and are building real-on-the-ground networks along with virtual platform. Gaurava says that the internet is not so great via the PC, and as mobile and smart-phones take over, one needs the mobile and the direct engagement. So local logistics across hundreds of small towns is the next frontier, for good quality educational training and event services.

In my line of work, you see the pains, the passions, the failures, the trajectories of new generation of entrepreneurs. And I have realised that if you haven’t done your first start-up by 35 it will be very difficult after that.

Then as they say here, you are ‘settled’.