Rasa Investments Group

VishalaVishala Reddy Vuyyala

Specialization : Brand and Business Development, Partnership Building

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A dreamer, community evangelist, farmer’s daughter, Vishala, loves doing things unconventional going out of the way.

Her unique expertise includes destination /city marketing, branding and activation to attract tourism, investment to respective cities and countries to enhance economic and social development.

She has handled numerous projects across India, South Africa, Srilanka in the areas of destination marketing, business development, market assessment studies.

Vishala strongly believes that destination marketing is a complicated segment where it needs multidimensional approach.

Her signature style is to activate destinations through Community Building, Events, Campaigns and Citizen Engagement.

She personally experimented with several award winning and innovative concepts at the gross root level to make places vibrant and happening.

She is presently working with Badminton Legend Pullela Gopichand on Physical Literacy Initiative to enhance happiness index by reviving native games and sports.

A Management Graduate with specialized diploma in Meetings Management, Vishala is a regular speaker and presenter on National & International platforms on topics related to destination marketing, sustainability and community building.

Vishala is passionate about entrepreneurship. She mentors startups in the areas of story telling, branding, marketing and business development.